As a Marketer using SMS keywords, I want to be able to trigger journey automations when a Contact replies with my SMS campaign with a keyword.
Today MMC journeys have no SMS contact list related triggers, so when a contact replies with a keyword, and they are added to an SMS contact list, if the webhook was hit with that contact's information, I can have a middleware then trigger a journey to send an SMS reply.
Similar to how Email Contact lists have a webhook functionality that can trigger and inform an external service, this would be useful in SMS contact lists as well.
https://galaxy.maropost.com/s/article/Webhook-Integrations
Of course, if Contact journeys had ways to trigger via SMS keyword reply, or contact added to SMS list, this would suffice as well.