As a Marketer who is always evolving my strategies and processes, at some point in time after I've been using Maropost, I may need to create a new custom field and assign a default value.
As the platform stands today, when I set a default value, this default value will only be set for net new contacts that are added to the account or contacts that are updated after that default has been set.
This proves to be a challenge if I want to use the default value to drive automation, segmentation or personalization for contacts that existed prior to the default being set.
The suggested workarounds of exporting all contacts and importing again OR setting up Journey automations are extra work that is not ideal when I just want a default set for all contacts at the time i set the default value.
If this is a heavy resource use concern, when there could be a high volume of contacts to update once the default is set, perhaps this is a job that can simply be done in the background and a notification can be sent to uses in notification center once all contacts have been updated with the default.